Marketing a product is not a simple task. You need to have the marketing skills that will enable you to sell your product in such a way that your potential clients come to you, rather than you go to them. In this list given below, we have provided some of the best marketing books that are sure to benefit you.
SPIN Selling is the ideal book for sellers. The size of your organization does not matter. Selling different products requires different marketing tactics. The author of SPIN Selling, Neil Rackham feels that marketing professionals need to understand the basics of selling to be able to promote their wares.
SPIN stands for (Situation, Problem, Implication, Need-payoff) strategy. In the book, he provides easy to use and practical techniques based on the SPIN concept. He has also provided real-world examples and case studies which can enable you to have a better understanding on producing better sales performance.
Go Pro: 7 Steps to Becoming a Network Marketing Professional
The author of Go Pro Eric Worre when attending a seminar made a life changing decision. He decided to become a Network Marketing expert. In Go Pro: 7 Steps to Becoming a Network Marketing Professional, Eric shares his knowledge on how he became a successful network marketing professional.
In this book, you will learn how to find potential consumers, invite them to present them your product, follow up with your potential customers, help them become your customers or distributors, get them started quickly, increase your team by promoting conferences, and others.
The Greatest Salesman in the World
The Greatest Salesman in the World is one of the best marketing books you would ever get to read. The author Og Mandino tries to reason with marketing professionals that they need to first understand themselves better, before selling their products. Many salesmen tend to underestimate the power of their selling ability.
The book was first published in 1968 and been a best seller. It has been able to garner a wide audience world-over. He has mentioned the pointers in a very precise manner which makes it easy to read and understand.
The Ultimate Sales Machine
The Ultimate Sales Machine is written by Chet Holmes, whose firm offers coaching and mentorship. His team has helped clients increase their profits and beat the competition by large margins.
Through this book he advises his readers to focus. Chet Holmes requests readers to focus on one thing at a time. You cannot achieve several things at a time. You can benefit on the areas of marketing, sales, management, and others by spending one hour a week on each of these areas.
The book is ideal for small business owners who are looking to up their sales.
To Sell Is Human
This No. 1 New York Times Business Bestseller explores the power of selling in our lives. To Sell Is Human is authored by award winning writer Daniel H. Pink. He tries to provide you with insights on how you can sell your products to people without making big efforts.
Selling products to others does not require you to shout and draw attention. Selling is about highlighting the benefits of your product which makes your customers come to you, rather than you go to them. In the book, you will read about six successors to the elevator pitch and five frames, which can help you make yourself more persuasive.
Little Red Book of Selling
Little Red Book of Selling is written by Jeffrey Gitomer who is a business trainer and professional speaker. He has also authored several books that have helped people become better sellers. In this book, he stresses on the need to understand your sales in a better manner.
You need to know why people want to purchase your product. Unless you are able to understand that, you will not be able to make significant sales, which is something every seller would want to do. He offers ideas and plenty of advice which can be analyzed and referred when you are planning to make your next sales.
The Challenger Sale
In this book, the authors Matthew Dixon and Brent Adamson feel that a sales representative who has the ability to get along with everybody and helps others is not the way to be. The Challenger Sale is about a research that found sales representatives can be categorized into five types.
When selling complex products, the best sales person were those who were the challengers and least performing were sales individuals who were good at relationship building. This book goes on to describe how an individual can improve their selling abilities and think like your customers.
Selling to the C-Suite
Selling to the C-Suite has been written by Nicholas A.C. Read and Stephen J. Bistritz who are seasoned sales consulting professionals who have several decades of experience in their fields.
In this book, they look at how you can sell your products to the C-Level executives or senior client executives. The book describes how sales people should go about their sales to CEOs in a right manner. They should be able to sell their products effectively to CEOs for them to approve their products.
These are no ordinary sales, but multimillion-dollar sales which can either make or break your company.
Mastering the Complex Sale
We are living in a world where even experienced marketing professionals are finding it hard to make sales. This is when Jeff Thull, through his book Mastering the Complex Sale, provides advice on how you can make sales when things become complex.
He suggests that you execute your marketing plans and have an exceptional strategy. Otherwise, you will not be able to make the sale. The author has provided several examples and real-world case studies to enable you to understand how you can win big in sales that are complex.